Jess O'Malley

Jess O'Malley

Founder, Sightivo

LinkedIn

Jess is a product leader who has launched 8 B2B SaaS products over the past 6 years, taking products from zero to one and scaling them. They built Sightivo out of frustration while doing backlink outreach for another startup—hours lost juggling spreadsheets, enrichment tools, and email just to send a handful of pitches.

That experience became Sightivo: an SEO and AI visibility platform for startups that finds and prioritizes the places where they should get mentioned. Sightivo is its own first customer—the outreach, directory submissions, and AI-visibility tracking behind sightivo.com run through the product itself.

How these articles are written

  • Tactics come from first-hand outreach and AI-visibility work—running Sightivo on itself and on earlier products—not from paraphrasing other blogs.
  • Claims about how search and AI engines behave cite primary sources (engine documentation, published studies) wherever they exist.
  • Articles carry real publish dates, and an updated date when substantively revised—never cosmetic freshness.

Articles by Jess

Why Unlinked Brand Mentions Now Drive AI Visibility

ai visibility

Do Backlinks Still Matter for AI Search? Yes — Here's Why

ai visibility

Generative Engine Optimization: A Practical Guide for Founders

ai visibility

GEO vs. SEO: How Optimizing for AI Answers Is Different

ai visibility

How to Get Your Brand Mentioned in ChatGPT

ai visibility

How to Show Up in Perplexity and Google AI Overviews

ai visibility

What is Backlink Outreach? The Complete Guide for 2026

link building

How to Find Backlink Opportunities in 2026

link building

Resource Page Link Building: A Step-by-Step Guide

link building

Backlink Outreach Email Templates That Get Replies

outreach

How to Analyze Competitor Backlinks (and Win the Same Links)

tools

Best Link Building Tools Compared: 2026 Guide

tools

Link Building for Startups: A Practical Guide

link building

Guest Posting in 2026: Is It Still Worth It?

link building

Link Building for SaaS: Strategies That Actually Work

link building

HARO Link Building: How to Get Featured in Major Publications

link building

Broken Link Building: A Step-by-Step Guide

link building

Link Building Metrics: What to Track and What to Ignore

seo

12 Link Building Mistakes That Kill Your Campaigns

link building

The Skyscraper Technique: Does It Still Work?

link building

Podcast Link Building: An Underrated Strategy

link building

Email Deliverability for Outreach: Why Your Emails Land in Spam

outreach

Content Promotion Strategies That Actually Drive Links

link building

Domain Authority Explained: What It Is and Why It Matters

seo

Link Building vs Digital PR: What's the Difference?

link building

How to Personalize Outreach at Scale Without Losing Your Mind

outreach

Anchor Text Optimization: Best Practices for 2026

seo

How to Conduct a Backlink Audit in 2026

seo