CRM & Pipeline

Manage Outreach Like a Sales Pro

Link building is relationship building. Sightivo gives you a purpose-built CRM to track contacts, manage conversations, and move prospects through your pipeline.

Sightivo's pipeline view: each opportunity with its URL, type, status, score and whether contacts have been found — Every opportunity with its URL, type, status, score and whether contacts have been found — one view instead of a spreadsheet and four inboxes.

Spreadsheets Don't Scale

You start with a spreadsheet to track your outreach. It works at first, but as your campaigns grow, chaos sets in. You can't remember who you've contacted, what you said, or when to follow up. Important prospects slip through the cracks.

Even worse, if you're working with a team, everyone has their own spreadsheet. You end up contacting the same people twice, missing follow-ups, and losing track of what's working.

A CRM Built for Link Building

Contact Management

Store all your contacts in one place with rich profiles including email, social links, website, role, and any custom fields you need. Never lose track of a contact again.

Visual Pipeline

Drag and drop prospects through stages: Prospect → Contacted → Negotiating → Placed. Customize stages to match your workflow and see your progress at a glance.

Activity Timeline

Every email, note, and status change is logged automatically. See the complete history of your relationship with each contact and pick up exactly where you left off.

Content-Aware Contacts

Sightivo doesn't just store a name and email—it keeps each contact's relevant articles attached to their profile, and you can read the content right inside the app. Know exactly what someone writes about before you reach out.

Your Link Building Pipeline

Prospect

New opportunities

Contacted

Outreach sent

Negotiating

In conversation

Placed

Link acquired

From Chaos to Control

Spreadsheet Chaos

×Can't remember who you've contacted
×No visibility into team activity
×Follow-ups fall through the cracks
×Duplicate outreach to same contacts

With Sightivo CRM

Complete contact history at a glance
Shared workspace for the whole team
Automated follow-up reminders
Smart deduplication prevents overlap

Frequently asked questions

Why not use a general CRM for link building?

General CRMs model a sales pipeline: a deal, a value, a close date. Link building has none of those. What it has is a target page, an author, an ask and a placement status — which is why a repurposed sales CRM ends up with half its fields empty and the important state living in a notes field.

What stages belong in a link building pipeline?

At minimum: identified, contact found, contacted, in conversation, agreed, and live. The stage that most teams omit is the gap between agreement and publication, which is exactly where placements quietly die without a follow-up.

How do you stop team members contacting the same person twice?

By keeping contacts in a shared workspace attached to the opportunities that produced them, rather than in individual spreadsheets or inboxes. Duplicate outreach is nearly always a symptom of fragmented records rather than of carelessness.

Can a link building pipeline be run in a spreadsheet?

Up to a point, and many teams start there. It breaks down when several people need the same current view, when contact history matters more than current status, and when reporting means reconstructing months of activity by hand.

Ready to organize your outreach?

Learn about Outreach Management