The same workflow, different constraints
Getting mentioned where buyers and AI assistants look is the same job everywhere. What changes is where you start and what you are short of.
Links drive rankings
You don’t have to take our word for it. The people who study search rankings keep landing on the same finding.
“We look at whether other prominent websites link to the content—a sign the information is well-trusted.”
“The top two [ranking signals] are content, and links pointing to your site.”
of all pages get no organic traffic from Google—and the most common trait they share is a lack of backlinks.
Ahrefs study of ~14 billion pages“The number of websites linking to a page correlated with rankings more than any other factor.”
The page ranked #1 in Google has, on average, 3.8× as many backlinks as the pages ranked #2 through #10 beneath it.
Backlinko ranking-factors study“Backlinks remain one of the strongest signals of a page’s authority and relevance.”