How to get your brand mentioned and cited in AI answers — ChatGPT, Perplexity, Gemini, and Google AI Overviews. Generative engine optimization, explained practically.
A growing share of the questions your buyers ask never reach a results page. They ask ChatGPT, Perplexity, Gemini, or read Google's AI Overview and stop there. If the answer names three companies in your category and none of them is you, that traffic is gone before ranking was ever part of the conversation.
Generative engine optimization — GEO — is the work of becoming one of the brands those systems reach for. In practice that means being present in the sources models draw on: roundups, directories, comparison pages, expert commentary, and the reputable publications in your niche. It overlaps with SEO more than the hype admits, but the target is a mention or citation rather than a blue link.
These guides cover what changes versus classic SEO, how to earn citations in each engine, and how to measure whether any of it is working.
AI Search Visibility
Sightivo tracks how often ChatGPT, Claude and Google AI Overviews mention you, then turns the gaps into a prioritized list of placements to go earn.
