Practical link building guides for founders and small marketing teams — how to find prospects, pitch them, and earn links that actually move rankings.
Link building is the work of getting other sites to link to yours — and it is still the clearest signal search engines have for deciding which page deserves to rank. The problem is rarely knowing that you need links. It is knowing which sites are worth pitching, what to say to the person behind them, and how to keep track of dozens of conversations without a spreadsheet turning into a graveyard.
These guides cover the tactics that reliably work for small teams: broken link building, resource pages, guest posts, HARO, podcasts, and the skyscraper technique. Each one is written as a process you can run this week rather than a theory piece, and most include the outreach angle — because a great prospect list is worthless if the email lands wrong.
New here? Start with the guides below, then work through whichever tactic fits the sites in your niche.
Backlink Opportunity Finder
Sightivo surfaces the pages already linking to sites like yours, ranks them by how winnable they are, and hands you the author to pitch — so prospecting stops being the bottleneck.
