The SEO side of link building — anchor text, domain authority, backlink audits, competitor analysis, and the metrics worth reporting on.
Links are only half the job. The other half is understanding what a link is worth, which ones are quietly hurting you, and which numbers are worth putting in a report. That is what this category covers: the measurement and diagnosis side of authority building.
You will find plain explanations of the metrics everyone quotes and few people define — domain authority, anchor text distribution, referring domains versus total backlinks — plus the practical routines: auditing an existing profile, pulling apart a competitor's links to find the ones you can replicate, and choosing metrics that survive contact with a skeptical founder.
These pair well with the tactical guides in Link Building; read these to decide what to chase, read those to go and get it.
Backlink Tracking
Sightivo watches every link you earn, tells you the moment one goes missing or turns nofollow, and keeps the metrics you report on in one place.
