Know When ChatGPT Names You — and When It Names Someone Else

Write 5–20 prompts your buyers would ask (branded, non-branded category, and comparison), run each in a fresh chat at least three times, and log whether you were named, in what position, how you were described, and which sources were cited. Sightivo automates the re-runs and the logging across ChatGPT, Claude and Google AI Overviews; the free checker does the first pass without an account.

Yes — it is most useful for them. Large brands are usually named; the question for a small brand is whether it is named at all, and which two or three pages would change that. Because ChatGPT cites a short list of sources per answer (Qwairy measured 7.92 on average across 118,101 answers in Q3 2025), a small brand that gets onto the right roundup or comparison page can move the answer.

Weekly is enough. Answers vary run to run, so sample each prompt several times rather than checking one prompt daily. The substance of what ChatGPT says about a category changes on the timescale of new content being published and indexed — weeks, not hours.

It depends on the prompt group. On branded prompts you should be named nearly every time. On non-branded category prompts, being named in a third of runs is a strong position for a young brand, because ChatGPT typically names only two or three brands and most answers name none at all. Track the trend against your named competitors rather than an absolute target.

Yes. Name the competitors you care about and Sightivo reports their mention rate, position and framing on the same prompts, per engine, alongside yours — share of voice — and shows which sources their mentions come from.

Sightivo's AI Visibility Checker is free with no signup: enter a domain and see which brands ChatGPT names for your category's buyer prompts. It gives you a snapshot; for a trend line with history you need repeated scans, which is the paid plan or a spreadsheet habit.

ChatGPT, Claude and Google AI Overviews. It does not track Perplexity, Gemini, Copilot or Grok today. If you need nine engines on one dashboard, Profound's Enterprise plan or Scrunch cover more; if you need to know what to do about a gap, that is what Sightivo is built for.

Because more of the sources it reads name them. ChatGPT reflects the consensus of the roundups, comparison posts, directories and community threads in your category rather than forming its own view. Ahrefs' study of 75,000 brands found branded web mentions correlate far more strongly with AI visibility than backlinks do — which is why monitoring has to lead to mentions, not just reports.

No. There is no paid placement in ChatGPT's answers, and Muck Rack's analysis of 25 million AI-cited links found paid and advertorial content accounts for roughly 0.3% of citations; 84% come from earned media. The way in is to be written about on the pages ChatGPT already cites.